MOVING FORWARD

Our last new mold for the Flash-Point 40 rims arrived last week and it has now been put through its paces. This week we are in hold mode waiting for the early road test results, ironing out the last remaining wrinkles, doing laminator cross-training and setting our internal production quality standards.
If the road test results prove favorable (all early data is very positive), we will shift into high gear producing 40's and 60's to meet anticipated market demand in the fall and early spring next year. We will be training our wheel builders, watching for consistency and checking quality. One can feel the excitement and hear the buzz as experiences are shared, reports from test riders are exchanged and personal knowledge of the product and its potential mount.
In the days ahead, we will be releasing the wheels to a wider audience for even tougher testing to explore the ultimate limits of our technology. The Flash-Points will be going up (and down) the high country in Colorado, working the salt laden flats of central Florida, covering many miles daily under the sure power of outstanding tri-athletes and traveling in the cycle groups across the USA and beyond.
There is something definite but difficult to define (excitement?, exhilaration?, energy?, élan? , entrancement?....) being and playing a part in launching these babies.