MARKET EXCITEMENT AND EARLY ORDERS
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Fri, 07 Oct 2005 by Denham
With Eurobike and Interbike past, we can relax (somewhat!) and reflect on the reception Flash-Points have received thus far.
Launching a new price-point can generate a momentum of its own - so how do we get a feel for actual product appeal separate from new product hype? We have been monitoring feedback from our eager band of test riders, adjusting for irritations and tweaking to make the wheels more balanced and 'comfortable'.
Judging by the current order flow, Flash-Points do seem to have hit a sweet spot. In these early days, FP40s are slightly ahead of the deeper FP60s, but this may easily be reversed when the season gets underway next year and riders come to appeciate the advantage of our aerodynamic design.
Right now production is pulling out all the stops to stay ahead and deliver on time
