FINDING THE RIGHT JOB FOR A FP
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Wed, 28 Feb 2007 by Denham
A recent article in the spring 2007 issue of MIT Sloan Review suggests marketing folks have been barking up the wrong tree (really mixing metaphors here). They should abandon market segments and product characteristics as the way to understand what they sell, and ask the customer "what did you hire this widget to do for you?"
When you approach Flash-Points from this angle, you may come up with these reasons:
Help me go faster in my next tri bike race
Get me reliably and hassle free from A to B
Provide me aero advantages at a price I can afford
Give me a very comfortable ride vibration wise
Supply me with the best low maintenance hubs around
I would be interested to hear what YOU would hire a FP wheel set for.
