FLASH-POINT BLOGGER: DENHAM
About Denham
Greetings,
My role is to manage the FP web site and assist with marketing wheels for the Flash-Point brand. It has been an interesting 'ride'. Starting from a vision, we have experimented, played, failed and worked our way to a solution better than what we dreamed at the beginning.
Meeting customer expectations, gathering feedback, fixing daily issues, matching market movements and making sure it all comes together, is what I do each day. My intention is to provide you with a glimpse of what happens before the wheels hit the road - how we make them and why we do things to ensure you get a great product and an even better ride.
Recent Post: Best times on FP60
Sat, 12 Apr 2008 by Denham
Kevin Davis tried a demo set of FP60's and writes:
"I recently did a demo of the new Flashpoint 60's for the Desert Classic Duathlon in Scottsdale, AZ. They were amazing, I put in my fastest bike split yet and the wheel were great on the climbs and fast on the flats. It definitely proved that I needed to be on a set of these this year and will be purchasing them very soon (I think 80's though!). I'm only hoping that I might be able to get those sweet yellow graphics on them, as I had no less then 10 people stop me at the race and tell me how amazing my bike looked with this wheelset on them."
his story has been repeated many times over as riders experience these aero wheels.
Recent Post: Coming to a store near you
Fri, 17 Aug 2007 by Denham
During September we will be releasing the all new FP look, an '08 catalog and much more. Early results from the FP80 testing look promising. This wheel really goes! 82mm deep with fully optimized aerodynamic rim shape, Zipp's M2CM co-molding technology and wicked sidewall leaf-spring action for additional comfort on those longer rides.
We are heading for the Hocking Hills in SE Ohio for two weeks of up and down riding. I will let you how things go.
Recent Post: Looking ahead, looking all new
Tue, 14 Aug 2007 by Denham
We have interesting plans for Flash-Point in the year ahead. Strengthening the product line with the addition of a deep section 80mm rim, radical redesign of the FP40 to make this wheel set bomb proof, new hubs, different bladed spokes, internal nipples, changed decals and clothing additions.
Flash-Point is certainly on the move. Down the road you will have many more wheel set choices. We think the FP60/80 will prove to be a popular combination, similar to the Zipp 606 wheel line which has gained the attention of the tri community and was ridden in some key stages in the TdF. This combination (along with the PF80/80) will offer the best aerodynamics, helping riders conserve energy and improve their best times. Another possibility is the FP40/60 - a lighter choice for hill climbs and for crits.
Our marketing team is gathering feedback on the FP experience. If you have a story to tell, want others to experience your excitement, wish to share your feelings and performance while riding a Flash-Point, please drop me a line. denham-at-zipp.com
More on the FP evolution in the weeks ahead as we get prepared for EuroBike at the end of the month.
